Wednesday, November 3, 2010

Illustration and Design: Visual Identity [About the Product]


What does it taste like?
- It it bubbly and sizzles, and has a hint of a tropical twist, leaving it juicy, natural, and very pallet-pleasing.

For whom is it designed?
- For the younger generation, 21 to mid 30s.

What sort of mood or feeling does it convey?
- It gives the mood of relaxation, vacation, fun, and excitement. 

Whom do you get to pretend you are when you drink it?
- You get to pretend you are care-free, worry-free, and on the good-end of the stick.  Possibly a richer person than you currently are since it is fancy (but cheap).

How do you get to pretend you feel when you drink it?
- The overall feeling and mood the drink puts you in is how you are able to loosen up and pretend or imagine how you would be if you drank this every day.

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